LINGO ROCKET
  • Home
  • Home
  • Home
  • Home
  • Home
  • Services
  • SERVICIOS
  • DIENSTLEISTUNGEN
  • 务
  • Виды Услуг
  • ABOUT US
    • WHAT WE DO
    • OUR APPROACH
  • NUESTRA METODOLOGÍA
  • UNSER ANSATZ
  • 我们的方法
  • Наш Подход
  • Industries
    • Legal
    • Corporate
    • Education
    • Government
    • Healthcare
  • PROGRAMAS Y TARIFAS
  • PROGRAMME UND GEBÜHREN
  • 课程和费用
  • ПРОГРАММЫ И ТИПЫ ОПЛАТЫ
  • Blog
  • CONTACT US
    • LANGUAGE TRAINING
    • TRANSLATION
    • CULTURAL AWARENESS TRAINING
  • Home
  • Home
  • Home
  • Home
  • Home
  • Services
  • SERVICIOS
  • DIENSTLEISTUNGEN
  • 务
  • Виды Услуг
  • ABOUT US
    • WHAT WE DO
    • OUR APPROACH
  • NUESTRA METODOLOGÍA
  • UNSER ANSATZ
  • 我们的方法
  • Наш Подход
  • Industries
    • Legal
    • Corporate
    • Education
    • Government
    • Healthcare
  • PROGRAMAS Y TARIFAS
  • PROGRAMME UND GEBÜHREN
  • 课程和费用
  • ПРОГРАММЫ И ТИПЫ ОПЛАТЫ
  • Blog
  • CONTACT US
    • LANGUAGE TRAINING
    • TRANSLATION
    • CULTURAL AWARENESS TRAINING

LINGO ROCKET BLOG

SEPTEMBER IS A WORLD KID LITERATURE MONTH

9/26/2020

0 Comments

 
Picture
World Kid Lit Month has been celebrated every September since 2016. The goal for the celebration is to promote world literature for children and teens.
According to Alexandra Buchler, the director of  Literature Across Frontiers:
"By reading beyond our borders we explore the vast diversity of voices and perspectives that complement and contrast with our own. Global Kid Lit offers a window onto the world and a reflection of other cultures, but also expands the opportunities for children to find the texts that speak personally to them."
This year Armchair Travel, Bibliodiversity, Global Reads for a Global Outlook, and Found n Translation were the four main threads.
Here is how you can support World Kid Lit Month next year:
  • Share photos of the translated children's books on their bookshelves.
  • Read and review one children's book translated into English from another language.
  • Travel to another country and write about it.

0 Comments

Tips For Successful Cross-Cultural Communication

12/12/2019

0 Comments

 
Picture
Modern-day technology allows you to learn a new language without leaving the comfort of your own home. However, is learning a language enough to never experience problems when traveling across the globe? While learning a new language is a great start, it is not quite enough to communicate effectively across cultures. Understanding nuances of languages, cultures, and societal norms will make you a successful cross-cultural ambassador.
One of the most surprising pitfalls of intercultural communication is the way we express our refusal. For example, refusing politely and waiting until the other person insists is a cultural norm in the Middle East, Thailand, and Japan. It is also a norm in those countries to sugarcoat the message before giving any feedback. At the same time, in Germany, for instance, people expect you to be very direct when giving any kind of criticism or feedback.
To make things even more complicated, while a nod of the head in most cultures is an equivalent to saying “yes”, in Balkan countries such as Bulgaria and Albania a single nod of the head up (not down) actually indicates a ‘no’. Furthermore, in Bulgaria shaking your head sideways actually means ‘yes, I agree’.
To summarize, here are some tips to avoid miscommunication across cultures:
  • Study your counterpart’s body language carefully.
  • Speak slowly, avoid idioms.
  • Learn their non-verbal cues.
  • Make yourself aware of their communication style before entering negotiations.
  • Focus on building your relationship with them.
  • Listen without interrupting.

0 Comments

Marketing Localization Done Right

4/27/2018

0 Comments

 
Translation is only one of several elements of localization process. More and more companies are realizing the importance of adapting graphics and content to target global markets. We are sure many of us remember slightly sloppy but handsome Trivago pitchman, Tim Williams, aka Trivago Guy. But did you know that Trivago uses different pitchmen for different markets? Scroll through the images below to find Trivago pitchmen from different global markets. Feel free to let us know which Trivago Guy is your favorite.

0 Comments

    Categories

    All
    APOSTILLE
    CROSS CULTURAL
    CROSS-CULTURAL
    EXPORT/IMPORT
    FRENCH
    INTERPRETATION
    LANGUAGE SOLUTIONS
    LANGUAGE TRAINING
    LOCALIZATION
    MANDARIN CHINESE
    NOTARY
    PRONUNCIATION
    REVIEWS
    RUSSIAN
    SPANISH
    TRANSLATION

    RSS Feed

Picture
Picture

LINGO ROCKET
Richmond, VA
PHONE: 414-702-6612
​
EMAIL: [email protected]